If you’re looking for an authentic Asian grocer store, you’ve come to the right place. While you’ll have fewer competitors, better variety, and a sense of community in an Asian-owned grocery store, you’ll also be able to buy frozen food and ready-to-make items. These benefits alone can make an Asian-owned grocery store the perfect place for your next shopping spree.
Less competition
Compared to non-Asian grocer stores, you will find cheaper prices at Asian grocer stores. I remember shopping at an Asian grocery store and finding limes for a dollar, squashes for 70 cents a pound, and scallions for 33 cents a bunch. Asian grocer stores also have larger freezer sections, unlike the average American grocery store. I was even able to get some frozen items for a fraction of the cost.
More opportunities
When you own an Asian grocer store, you have an opportunity to reach a broad audience of consumers and grow your brand loyalty. Unlike US or European markets, 64% of the adult population of Asia uses mainstream social media sites. Using digital content to connect with their communities and influence their behavior is a proven way to build brand loyalty. However, this strategy may have negative effects if your store is too close to competitors in your area.
Variety of products
When it comes to buying food, the selection at an Asian grocery store can be almost as exotic as the cuisine itself. Not only are the selections of food items huge, but the prices are also reasonable. Asian food lovers are sure to find something to please their palates. Here are some of the more interesting and delicious items you can find at your local Asian grocer store. Here are some of the things to expect when shopping at an Asian grocer store:
Belonging to a community
A trip to an Asian grocer store can help immigrants feel less strange. Whether it is the gleaming displays or crowded aisles, an Asian grocery store can provide cultural translation. Not only do these stores sell affordable goods, but their cultural offerings make the transition to a new country easier. Those who go to these stores can also feel part of a community. For many immigrants, belonging to a community at an Asian grocer store is a sign of cultural belonging.
Health-focused customers
Despite the fact that the US remains the world’s largest grocery market, China is poised to take over in 2022. While US grocery stores are thriving, the Asian grocer market provides retailers with valuable insights. Increasingly educated and influenced by government campaigns, Asian consumers are more conscious about their health and are willing to pay a premium for products with a higher health-related index. One Chinese grocer has tapped into this trend by developing a mobile app for health-focused customers.
Profit potential
A successful Asian grocery store will target the needs of Asian families and chefs, but can also cater to other local consumers. Depending on the location, the profit potential can be up to $56,000. However, oversaturation in a market can affect the store’s success. As such, the owners should focus on providing unique products and services to the community. Here are some tips for starting a successful Asian grocery business.